New bonuses from Norwegian Cruise Line

One of the world's leading cruise companies Norwegian Cruise Line intends to revise the terms of its loyalty program in order to enable its customers to efficiently and quickly earn points.

Updated loyalty program from Norwegian Cruise Line was named Latitudes Rewards. From now on its participants will be able to earn points not for the number of booked cruises, but for the number of nights spent on board of a particular ship.

Cruise fans will be able to earn points can not only for the nights. Latitudes Rewards special bonus points will be given depending on the type of cabins or the time of booking. So, tourists reserving a cruise 9 months in advance will surely get extra points from Norwegian Cruise Line.

Previously Norwegian Cruise Line loyalty program participants enjoyed such special features as priority of registering for cruise ships and special cocktails. With the introduction of Latitudes Rewards members can count on additional privileges.

So, cruises started in December will offer Latitudes Rewards participants special dishes and services: chocolate covered strawberries, night meals, discount on using photo gallery.

New loyalty program is timed to start of the new booking season in Norwegian Cruise Line for 2012-2013. Company presents new proposals for the cabins from 500 Euros per night.

This season promises to be a milestone for the Norwegian Cruise Line. In 2012 company intends to present 4 new liners. In addition, the largest modern liner of the company Norwegian Epic will return to the Mediterranean cruise routes. Such new ports as Civitavecchia (port of Rome) and Marseille will be available for the company cruises.

Currently loyalty program is a very popular marketing tool for saving clients’ interest to the particular service through a variety of discounts, which the participant receives by gaining points. In addition to the cruise industry loyalty programs are widely used in hotels and airline companies.

Ilya Kalachev

Date: 30/12/2011